The ModGolf Podcast

How A Human-Centered Design Approach Leads To Innovative Golf Products - Scott Moore / Garmin International

November 17th, 2020  •  29 mins 23 secs  •  Download (31.6 MB)  •  Link with Timestamp

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When we come up with a product concept, we always ask the question “Why Garmin?”. Why is someone going to buy this over our competitors? That mentally is engrained in everybody here. If we don’t have a “Why Garmin?” then why are we even proposing to make this? Scott Moore - Golf Product Manager at Garmin International joins us to share how their human-centered design approach leads to creation of innovative golf products that customers love.