November 17th, 2020 • 29 mins 23 secs • Download (31.6 MB) • Link with Timestamp
When we come up with a product concept, we always ask the question “Why Garmin?”. Why is someone going to buy this over our competitors? That mentally is engrained in everybody here. If we don’t have a “Why Garmin?” then why are we even proposing to make this? Scott Moore - Golf Product Manager at Garmin International joins us to share how their human-centered design approach leads to creation of innovative golf products that customers love.