Episode 70: Revisiting Metrics Journeys with Chris Mercer

January 27th, 2023  •  42 mins 23 secs  •  Download (77.6 MB)  •  Link with Timestamp

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Venia and Lori are hosting a special revisit episode with special guest, Chris Mercer, Co-Founder of Measurement Today, we’ll find out what Measurement Marketing does, where we were with measurement when Chris was on last, and how things have changed throughout the years. He goes in depth about the new Measurement Marketing Framework, the ACE model, and he shares his thoughts on Google Analytics 4 and why he thinks now is the time to get into it.