Converge Coffee

Episode 137: Why Influencer Marketing is More than Just Getting Likes and Views

April 21st, 2023  •  18 mins 38 secs  •  Download (17.1 MB)  •  Link with Timestamp

RSS Feed

In this episode, Erik Deckers sits down with his co-author Jason Falls, Executive Vice President, Marketing at They discuss how Jason pivoted from social media marketing to influencer marketing. Jason also explains what's so great about influencers and why they work for big brands and small companies. He also explains how analytics and metrics has transformed influencer marketing. And he gives insights on how companies can best use influencers in their own marketing efforts.
More about Jason.