PR Resolution podcast

Share of voice or share of search?

October 6th, 2020  •  57 mins 57 secs  •  Download (53.1 MB)  •  Link with Timestamp

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'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.

At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.

In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.

We explore: