October 6th, 2020 • 57 mins 57 secs • Download (53.1 MB) • Link with Timestamp
'Share of voice' is a term used to describe how a brand is being talked about against it’s competitors.
At the end September 2020, Mark Ritson wrote an article for Marketing Week, which pitched why 'share of search' could be a better alternative measure of how popular a brand is among consumers.
In this episode I interview marketing attribution expert, Russell McAthy, founder of Ringside to help us learn more.
We explore:
- What 'share of search' is
- How it considers consumer view over the brand marketing teams!
- How all of the marketing activity affects it
- How PR teams can explore it