February 19th, 2021 • 44 mins 15 secs • Download (42.4 MB) • Link with Timestamp
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel.
In this episode Stella interviews, Alex Judd. Alex is the head of Impact and Planning at Clarity PR. He's passionate about combining the art of communications with the science of research and data.
Their conversation covers:
The difference between researching B2B and B2C audiences
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner