AEC Marketeer

Episode 80: Applying Consumer Psychology to AEC Marketing with Sean Stewart

December 14th, 2022  •  31 mins 45 secs  •  Download (29.1 MB)  •  Link with Timestamp

RSS Feed

In this episode Sean draws parallels between his psychology background and how to leverage that information in professional services marketing. We talk about warmth and competence, why storytelling is important, and the means end theory.