Media Intelligence Explained

Episode 3: Media Intelligence Business Ecosystem

June 17th, 2022  •  42 mins 45 secs  •  Download (48.9 MB)  •  Link with Timestamp

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In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players, and prepare for strategic partnerships.