The ModGolf Podcast

Harnessing The Power Of Music To Reach A New Golf Audience - Kelley James (008)

June 27th, 2017  •  34 mins 50 secs  •  Download (41.6 MB)  •  Link with Timestamp

RSS Feed

On this episode of the ModGolf Podcast, we speak with musician, singer and songwriter Kelley James. Kelley shares how his Californian surf-inspired freestyle music has entertained audiences at PGA Tour events like the WM Phoenix Open. We learn how expanding the on-site fan and player tournament experience is a critical component needed to attract younger, new audiences to golf.