The ModGolf Podcast

A 'Blue Ocean Strategy' For Golf - Guillaume Béland / The Major Series of Putting (006)

June 13th, 2017  •  31 mins 14 secs  •  Download (38.2 MB)  •  Link with Timestamp

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This week's guest is Guillaume Béland, President of Lune Rouge and the new golf tournament event series called . In the business world a "Blue Ocean Strategy" occurs when a company succeeds not by battling competitors, but by systematically creating "blue oceans" of uncontested market space that are ripe for growth. The Major Series of Putting (MSOP) is creating just that in the $70 billion per year golf industry by turning putting greens into blue oceans.