PR Resolution podcast

Coverage to Capital

April 30th, 2023  •  49 mins 59 secs  •  Download (45.8 MB)  •  Link with Timestamp

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In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.

We delve into the research results including the types of business that see this success, the PR approach needed to gain these results and specifically how important a CEO or founder can be in the process.

This conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have so much experience in this area of PR work (b2b and reputation) and importantly how to measure it.

Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.

Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.

Together they share wisdom and practical advice from their own experiences throughout the interview.

We cover;