PR Resolution podcast

Multi-channel marketing part 1: How Diageo measures PESO

October 2nd, 2018  •  51 mins 46 secs  •  Download (47.9 MB)  •  Link with Timestamp

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James Alexander is the the head of influence and advocacy at global drinks business Diageo. Stella and James discuss the multi-channel marketing campaigns Diageo runs, how they use the PESO (paid, earned, shared and owned) model to organise and how they measure and compare results.