PR Resolution podcast

Understanding public feeling (part 1)

October 13th, 2020  •  43 mins 33 secs  •  Download (39.9 MB)  •  Link with Timestamp

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With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling.

Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations.

In this episode I speak to Stephen Waddington. Wadds is an advisor and consultant on communications, he has led the CIPR and authored multiple PR books including #BrandVandals, ShareThis and Brand Anarchy.

Wadds and I discuss:

This is the first podcast in a series I’ll be running on public feeling insight. Get in touch with thoughts and ideas @StellaBayles @Wadds