PR Resolution podcast

How a PR infographic secured an NBA player a $64million deal

November 4th, 2021  •  52 mins 17 secs  •  Download (25.4 MB)  •  Link with Timestamp

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If you thought using infographics in PR activation had its day, think again. Brian and his team at Now Sourcing recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, all through data visualisation.

It doesn't end there; Now Sourcing only use infographics to secure coverage for their clients on the biggest US news sites every week and they drive awareness, SEO impact and big organisational impact.

I ask Brian to share their secrets; how they win the attention of journalists, how they secure links and what metrics they use in reports that keep client stakeholders wanting more.