PR Resolution podcast

PR measurement: Sentiment analysis explained

November 27th, 2019  •  37 mins 20 secs  •  Download (34.2 MB)  •  Link with Timestamp

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In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.

We cover how to manually track sentiment, how machine learning is helping the process, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in PR.