PR Resolution podcast

Meet the PR team increasing the influence of the UK's biggest lifestyle media

July 1st, 2021  •  49 mins 42 secs  •  Download (68.3 MB)  •  Link with Timestamp

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Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?

In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!

I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.

We discuss;