December 31st, 2019 • 45 mins 21 secs • Download (41.5 MB) • Link with Timestamp
In this episode, I interview Rich Leigh and Will Roberts, who leads Radioactive Talent, a new arm of UK PR agency Radioactive. I find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in affiliates and revenue share deals to start a new comms offering for clients in 2020.
If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.
If you're looking for inspiration for next year's growth, look no further.