Giant Robots Smashing Into Other Giant Robots

174: Building Character (Laura Roeder)

December 14th, 2015  •  29 mins 43 secs  •  Download (20.5 MB)  •  Link with Timestamp

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Ben and Laura Roeder, founder of Edgar, chat about anthropomorphizing your brand to build better engagement, going the extra step to care about customer success, and some tips for social media marketing best practices.