Insurance Happy Hour

Lead Gen is Hard, Y'all

January 25th, 2019  •  40 mins 5 secs  •  Download (18.3 MB)  •  Link with Timestamp

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Policygenius recently expanded into other lines of business, including auto insurance. Only, their auto insurance offering, unlike their other offerings, is based on a referral model. So, Laird and Becky discuss this news and how lead generation in the industry has changed, including buying leads from lead providers. Plus, we talk about our recent technology challenges.