Delivering Digital

1: Deft digital marketing: Successful digital strategies from the marketer’s POV



November 1st, 2018  •  30 mins 12 secs  •  Download (13.8 MB)  •  Link with Timestamp

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How’s your digital strategy? Do you even have one? If not, you’re not alone. A recent survey revealed that upward of 75% of companies have no digital strategy in place. But this doesn’t mean you shouldn’t be developing one. In this session, we'll explore the what, why, and how of digital strategy from the marketer's point of view.