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7: Black Rectangle

May 16th, 2018  •  50 mins 11 secs  •  Download (23.3 MB)  •  Link with Timestamp

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Apple’s big annual WWDC keynote is a few weeks away, so it’s a good time for some new Hot Takes™. Inspired by Horace Dediu’s remarkable analysis on the iMac’s 20th anniversary, Jon and Drew take the unconventional approach of looking at what Apple does in the middle of an era, rather than what they do to spark off a new one.