Martech Zone Interviews

Episode 51: A/B Testing and Personalization: An Interview with Adobe's Drew Burns

May 22nd, 2015  •  33 mins 30 secs  •  Download (30.8 MB)  •  Link with Timestamp

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There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’