March 4th, 2019 • 41 mins 53 secs • Download (47.9 MB) • Link with Timestamp
How do you innovate within an industry that is steeped in tradition and history? The USGA's Senior Director of Research, Science & Innovation Matthew Pringle joins us to discuss how they reconcile the need to move the sport forward while respecting the past. Listen in as Matt describes how they progress the sport they love through a combination of technology-enabled solutions, Lean Startup methodology and a human-centric experience design approach.