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Episode 22: Marketing: Rob's 6-P Approach to Marketing



November 27th, 2018  •  58 mins 17 secs  •  Download (66.7 MB)  •  Link with Timestamp

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Rob and Sara discuss marketing strategy. Rob leads Sara through his marketing consulting process. He advises empathy and understanding and recommends isolating your preferred client-base. He takes her through his 6-P approach: People, Position, Promise, Promotion, Process, and Polish. Sara finds marketing enlightenment and direction.