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Episode 1: A Novel (Writing) Approach to Content Marketing



October 9th, 2017  •  26 mins 29 secs  •  Download (36.4 MB)  •  Link with Timestamp

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In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.