Converge Coffee

Episode 21: What Design Reveals about Brand Experience



September 7th, 2018  •  31 mins 41 secs  •  Download (43.9 MB)  •  Link with Timestamp

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In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.