Confessions of a Marketer

3 Minute Extra: Keep At It

February 15th, 2019  •  2 mins 59 secs  •  Download (2.96 MB)  •  Link with Timestamp

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I don't know about you, but one of the things over the course of my career that I've run into is an inability for an organization to stick with something. Whether it's a marketing initiative, maybe the design of the website, maybe a TV campaign. Doesn't really matter what it was. But there's often a level of impatience or an inability to stay with something to give it time to work. In this 3 Minute Extra, I share my thoughts on all of that.