Courage & Clarity

I Hate "Ideal Customer Avatars" (This idea works WAY better)

September 23rd, 2019  •  30 mins 33 secs  •  Download (22.9 MB)  •  Link with Timestamp

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I'm sure you've heard of the concept of Ideal Customer Avatars before. But there is a huge problem with the way that this concept is often taught to entrepreneurs. I want to offer an extremely simple and clarifying alternative -- so that you can actually get what the Ideal Customer Avatar is trying to get you: clarity about whom you serve.