Subliminally Correct

Episode 3: People Focused, Data Driven with Special Guest Luke Riley

March 16th, 2018  •  49 mins 2 secs  •  Download (35.8 MB)  •  Link with Timestamp

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Ever wondered how campaigns choose the people they target with their message and why? Our guest, Luke Riley was on the inside of Hillary Clinton's data operation and he gives us the inside story about how campaigns and firms like Cambridge Analytica use consumer data to build predictive models of your voting behavior.