Unnamed Automotive Podcast

Episode 56: 2018 BMW M550i xDrive, 2018 BMW M760Li, M-A-R-K-E-T-I-N-G

January 24th, 2018  •  50 mins 55 secs  •  Download (47.1 MB)  •  Link with Timestamp

RSS Feed

Benjamin and Sami talk about two 'lowercase' M cars - the M550I and the BMW M760Li, which Benjamin probably calls the 'iL' about one hundred times during this episode. The pair dive deep into the marketing magic that makes M cars not really but also sort of M cars, and whether that's good or bad for BMW.