November 21st, 2017 • 44 mins 56 secs • Download (61.9 MB) • Link with Timestamp
Professor Baney teaches Strategic Communications at both SIPA and the Columbia Business School, and is the author of the “Guide the Interpersonal Communications”, a book published by Prentice Hall. She discusses about some of the critical elements of good communications strategy for organizations, including conducting an audience analysis and identifying communications objectives.