Rádio Juntos

08 - Lideranças Públicas no Séc. XXI - Communications for Organizations , Joann Baney

November 21st, 2017  •  44 mins 56 secs  •  Download (61.9 MB)  •  Link with Timestamp

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Professor Baney teaches Strategic Communications at both SIPA and the Columbia Business School, and is the author of the “Guide the Interpersonal Communications”, a book published by Prentice Hall. She discusses about some of the critical elements of good communications strategy for organizations, including conducting an audience analysis and identifying communications objectives.