Community Pulse

Audience Segmentation: Why finding your core community is an integral piece of a successful devrel strategy (Ep 41)

October 18th, 2019  •  47 mins 27 secs  •  Download (87.3 MB)  •  Link with Timestamp

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Figuring out what segment of the technical industry your product is focused on can be a difficult endeavor, but it’s necessary in order to set your DevRel team up for success. “Developers, Developers, Developers” has a nice ring to it, but in reality, it is far too large of a group to focus on. In this episode of Community Pulse, our hosts are joined by Sarah-Jane Morris, Founder of Listen Community Consulting, and Jesse Davis, Executive VP of Product and Technology at Devada, to talk about audience segmentation and how it plays into building a sustainable DevRel strategy.