The Art of Product

12: Free Trials and Live Streaming Video Lessons

August 10th, 2017  •  38 mins 53 secs  •  Download (27.7 MB)  •  Link with Timestamp

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This week Ben discusses his experiment live-streaming a practice recording of his next video. He received helpful feedback and saw a spike in email subscribers, so it was very successful. Derrick has been working on the Drip free trial to help clarify the product plans. He debated split testing this move, but in talking to his team they decided to just go for it.