The Art of Product

10: Dynamic Website Personalization with Brennan Dunn

July 27th, 2017  •  40 mins 50 secs  •  Download (29 MB)  •  Link with Timestamp

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Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.