Cutting Through The Noise

Public Relations and the Amazon Press Release Strategy

July 25th, 2019  •  25 mins 18 secs  •  Download (23.6 MB)  •  Link with Timestamp

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Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019.