Martech Zone Interviews

Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience

January 12th, 2021  •  35 mins 4 secs  •  Download (48.2 MB)  •  Link with Timestamp

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In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Consumers expect personalization and Mary discusses the value of adjusting experiences in real-time, levels of personalization, and the process of developing a fully personalized customer journey.