Martech Zone Interviews

Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

March 10th, 2021  •  22 mins 32 secs  •  Download (31.9 MB)  •  Link with Timestamp

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In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage.