The ModGolf Podcast

Creating Frictionless Customer Experiences For Recreational Golfers - Dale Merritt / Golfpay (071)

September 3rd, 2019  •  33 mins 57 secs  •  Download (38.9 MB)  •  Link with Timestamp

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"I focus on the behaviours of the modern consumer. It's a fascinating topic to me. How, and why golf is so far behind embracing the customer experience, how it is affecting the golf business, and how it can be solved." On our final episode of Season 6, Colin speaks with entrepreneur and Golfpay CEO Dale Merritt about harnessing the power of artificial intelligence, machine learning and experience design to create a frictionless mobile golf round check-in platform that removes pain points and frustration for both recreational golfers and the course operators.