The ModGolf Podcast

Innovating Golf Like a Lean Startup - Keith Pelley, CEO of The European Tour (002)

May 16th, 2017  •  33 mins 27 secs  •  Download (39.3 MB)  •  Link with Timestamp

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Today's guest is Keith Pelley, CEO of the European Tour. In less than two years from taking the helm, Keith has transformed the culture and vision of the European Tour from its traditional role to become an innovative, entrepreneurial-minded "entertainment content company where golf is our platform" that looks to boldly move golf forward.