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Episode 39: Message Testing with Micro Experiments and Simplicity



October 5th, 2019  •  22 mins 14 secs  •  Download (20.4 MB)  •  Link with Timestamp

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In this episode, I sit down with Michael Woodward, CEO and Founder of jumbleThink. We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness.