Drive and Convert

Episode 20: Dark Patterns

November 24th, 2020  •  22 mins 46 secs  •  Download (18.3 MB)  •  Link with Timestamp

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Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the ones we’re not aware of. Retail stores have been using music, scents, and merchandising to get us to spend more money for decades if not centuries. Those tactics online now have a name and its Dark Patterns. Jon explain just what Dark Patterns are and why your brand should avoid using them.