Drive and Convert

Episode 24: Laws of Conversion (Part One)

January 19th, 2021  •  25 mins 22 secs  •  Download (34.9 MB)  •  Link with Timestamp

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Today is the first part in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.