January 19th, 2021 • 25 mins 22 secs • Download (34.9 MB) • Link with Timestamp
Today is the first part in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.