Drive and Convert

Episode 11: What Makes SEM Difficult to DIY Well?

July 21st, 2020  •  24 mins 21 secs  •  Download (33.5 MB)  •  Link with Timestamp

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There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.