Drive and Convert

Episode 21: What does YOUR data say about Cyber Week?

December 8th, 2020  •  27 mins 27 secs  •  Download (37.7 MB)  •  Link with Timestamp

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With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week? How do they know if money was left on the table? Or their goals were misaligned? What were the common missed opportunities in search engine marketing? What does a brand’s data say about their Cyber Week performance? When a brand looks back at their ecommerce data for Cyber Week, what should they be looking for? We've got even more questions, and we’re very fortunate to have access to Ryan who has answers!