AEC Marketeer

Episode 93: Strategic Planning with Deirdre Booth

July 6th, 2023  •  28 mins 27 secs  •  Download (26.1 MB)  •  Link with Timestamp

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What is a strategic plan and do you need one? In this episode Deirdre and I take a high-level look at strategic planning and what that can consist of. Join us as we outline what sets a strategic plan apart from a marketing plan along with several key components to consider in your strategic planning process.