Purpose-Driven Sales - A Sales Leadership Podcast

Episode 22: Balancing Lead Volume and Quality

September 24th, 2020  •  26 mins 41 secs  •  Download (36.7 MB)  •  Link with Timestamp

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For founders, bringing in leads is paramount. As an organization grows, however, determining whether or not you will continue to drive for high volume or start to focus on higher quality leads is a decision that warrants careful consideration. What route is the best fit for your organization?

Find out in this episode as we talk through the pros and cons of each approach, real world examples of how different organizations have handled their leads, and pose questions for you to help discover which path best suits your team.