August 13th, 2020 • 29 mins 57 secs • Download (41.1 MB) • Link with Timestamp
Narrowing the audience for your sales efforts may seem counterproductive, but there are many benefits to honing in on a profile for your ideal customer. Join Taylor Barnes and I as we delve into how to go about developing an Ideal Customer Profile (ICP), and the advantages a focused sales effort can bring to your organization.