Purpose-Driven Sales - A Sales Leadership Podcast

Episode 16: Selling to the Ideal Customer

August 13th, 2020  •  29 mins 57 secs  •  Download (41.1 MB)  •  Link with Timestamp

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Narrowing the audience for your sales efforts may seem counterproductive, but there are many benefits to honing in on a profile for your ideal customer. Join Taylor Barnes and I as we delve into how to go about developing an Ideal Customer Profile (ICP), and the advantages a focused sales effort can bring to your organization.