Growth Mindset Podcast

168: Hooked book summary - the science of forming habits - Nir Eyal

April 27th, 2021  •  37 mins 58 secs  •  Download (33.1 MB)  •  Link with Timestamp

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Me and my co-host, Nico Vereecke, discuss and review the book Hooked: Building a Habit Forming eCommerce Business by Nir Eyal. We get to provide you with practical insights to create user habits that stick and suggest actionable steps for building products people love. Nir's work is an essential cheat sheet for any startup looking to understand user psychology.